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YouSnooze logo

I'm currently working on the branding for YouSnooze - a travel sleep mask with a difference. Full details to follow after product launch.

Semperian samples

Corporate identity for major investment company. Scope: everything from logo to corporate website.

Active Health Partners sample

ID for highly successful absence management start up. Scope: logo, stationery and marketing material.

Cryostore identity

Cryostore are leaders in the field of secure sample storage. They asked me to create a clean identity to suggest clinical diligence. Scope: stationery, exhibition stands and print promotions.

Naked Robot samples

Naked Robot is a new name in the clothing sector and will be hitting the high street soon. I designed the logo and I'm currently working on the website.

Logo for the shared openly-writable metadata storage platform.

Client: Fluidinfo.

I’m Paul Ashby, a self-motivated full stack developer leveraging a background in art direction to create clean, effective websites and interactive media. I’m always honing my technical skills, pay great attention to detail and love to take on a challenge.

What My clients say

‘Paul created an identity for Active Health Partners that perfectly reflects our core values. We worked together to produce a comprehensive range of promotional material that became a vital tool for explaining our services and winning new clients.’

Haakon Overli, Non Executive Director, Active Health Partners

‘When we switched to Primitive for the Guards Polo Club Yearbook, the transition was absolutely seamless. This was thanks to Paul's enthusiasm and professionalism.’

Charles Stisted, Chief Executive, Guards Polo Club

‘Paul is outstandingly creative and a pleasure to work with. I cannot praise his talents or his attitude highly enough.’

Des Kelly, Daily Mail columnist and Executive Media Consultant for Hill and Knowlton PR. Former Deputy Editor and Head of Sport Daily Mirror

‘Working with Paul was a pleasure. He produced an annual report that fitted perfectly with the Corus brand... he approached the job with a friendly professionalism and added a spark that brought the figures alive.’

David Walton Masters, Executive Deputy Chairman, Corus & Regal Hotel Group

‘Paul paints with light. It's as simple as that’

Alan Armsden, Chief Executive Officer, Pacific Area Newspaper Publishers' Association

‘Paul’s special quality is to initiate really creative design ideas and to work tirelessly to execute them in perfect detail and to schedule. Working with him on two major book projects has been a great experience with fantastic results!’

Murray Mahon, Publisher, Meteor Press

‘Having spoken to Paul about how he works, I was really confident about giving him the job of branding our new training partnership. I knew he would approach the project with intelligence, thought and passion. I am very happy with the results.’

Cherry Potts, Revolution-Evolution

‘It’s good to deal with a designer who really listens to a brief and delivers that extra percent... Paul is a joy to work with. ’

Karen McGeoch, Communications Officer, Atlantic College

This Privacy Policy governs the manner in which Primitive collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). 

Personal identification information

We do not collect personal identification information from Users.

Non-personal identification information

We do not collect non-personal identification information from Users.

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Our Site uses a single "cookie" to enhance User experience. This is not used to track users, but rather to maintain a persistent interface state.

Changes to this privacy policy

Primitive has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact Paul Ashby at:

88 Queenswood Road, London, SE23 2QS

This document was last updated on May 25, 2018